I’m a journalist and communications professional with a passion for writing words that empower, educate and delight.
Journalism
THE BUMP
As a contributing writer for The Bump, I get to write reported articles and personal essays about maternal health, motherhood and babies. Empowering women with accurate information about their health and well-being fills me with purpose and joy.
Dr. Becky and Other Experts on Parenting Deeply Feeling Kids
Postpartum Rage: What’s Normal—and When To Seek Support
How Overly Praising “Good Dads” Stalls Gender Equality
What Does It Mean to “Get Your Pink Back”?
13 Ways to Prep for Baby’s Arrival
How To Survive Sleep Deprivation as a New Parent
Pregnancy Benefits: 11 Unexpected Perks That Come With the Territory
How and When To Introduce the Bottle to a Breastfed Baby
How to Get Through Those Exhausting “Split Nights” With Baby
I Was an Accidental SAHM—and I’m Done Feeling Guilty About It
BUSINESS INSIDER
On ditching smartphones for healthier living
On finding a place to live that feels like home
MINDBODYGREEN
How To Stop Playing Into a “Trash Epidemic” This Year
Marketing and Branding
In addition to my journalism work, I’m also an experienced brand strategist and communications professional. I love conducting research and creating messaging that aligns with strategic brand goals. Below are examples of my work and expertise.
The Women’s Comfort Shoe Brand
For this project, I facilitated brand discovery sessions and conducted target audience, market and competitor research. I then created a brand guide that includes a lifecycle marketing strategy, target audience analysis and voice and tone suggestions.
The Coworking and Event Space
For this organization, I executed a rebrand and helped promote the space’s new brand vision. I focused on attracting a new target audience and creating consistent and brand-aligned communications strategies.
